| ALONG
WITH the equally outstanding 'The
Message', 'Planet Rock' sprang hip hop
into being something of more force and
substance than was made evident by the
tint of fadishness which ran through the
second rate rap discs issued on the heels
of 'Rapper's Delight'. 'Planet Rock'
stemmed from the combined efforts of
Arthur Baker, who produced it, Afrika
Bambaataa, the artist, and Tom Silverman,
who released the thing on his then
fledgling Tommy Boy label.
In the
late 70s Tom had been an obsessive disco
fan and was publishing an industry tip
sheet called Disco News. When disco
became a dirty word the rag was revamped
under the new banner of Dance Music
Report. Publishing was handled out of
Tom's apartment and while it made him few
dollars, he did gain a knowledge of the
glorious music biz.
Tom
ducked out of his environmental geology
finals at college to set up Tommy Boy,
the first release being 'Havin' Fun' by
Cotton Candy. For this Silverman hocked
all his possessions and borrowed about
10,000 dollars. Ungratefully the record
sank without trace. But, again, it was
part of a learning process.
Next
came the Jazzy Five's 'Jazzy Sensation'
which flogged a respectable 30,000.
Tom:
"That to me was like a major hit. It
paid off the debts but then I had two
more stiffs."
Tom
Silverman is a bubbly talker who, like a
lot of New Yorkers, would be interesting
to gauge in words per minute. He's proud
of his brainchild and the rumble it
caused in the industry at large.
Smallness and efficiency seem to be key
factors. Even now, when the label is
internationally recognised, it has only
recently moved to an office of
appropriate proportions. Including Tom,
there are three people on the staff.
The
crucial point was meeting with Bambaataa:
"I
was looking into the reasons for my early
attempts at rap records failing. When I
met Bambaataa and the people from the
uptown scene, I discovered that rapping
isn't about rhyming words, it's about a
spirit. A feeling.
"After
that meeting things were immediately
comfortable and immediately real. It
seemed that a whole lot else in the music
business was fake. Graven images and no
reality.
"Rock
in America is the figment of some
mistaken imagination. Heavy metal and all
that, it doesn't exist around any social
group. You go uptown and you feel the
music. You can't really go anywhere and
find people bopping around to Molly
Hatchett. That's music to pop zits to.
This is a sociological statement and a
need that's in the blood of the people
who are into it."
AFRIKA
BAMBAATAA sits in a Tommy Boy backroom,
one that is still under construction. The
rattle of hammers and drills fills the
air. Bambaataa can reel off a potted
history of the hip hop movement seemingly
without pausing for breath, a stream of
conversation dutifully punctuated with
relevant dates and places. An ability no
doubt practised to deal with the legions
of NY youth scene chroniclers from around
the world who've passed his way and
pumped him for answers over the last year
or so.
He
recalls the scene in the Bronx and his
first connection with Tom:
"Tom
had been writing about me in the magazine
and talked about the Zulu Nation. The
Zulu Nation is a large young adult and
youth organisation which is basically
dealing with survival and the world
today. We have rappers and graffiti
artists, break dancers, people who road
manage other groups. Just people who want
to be around the music and go to
different parties.
"In
the 70s most radio was disco orientated
and hip hop was anti-disco. It had no
colour, it wasn't black or white but took
from a lot of things. Bits of rock and
jazz from everywhere.
"In
those days there were no rap records so
we made cassettes of parties and they
went out all over the country. You might
have a cousin in North Carolina and you
could mail him a tape of what was
happening in the Bronx and he'd mail you
back a tape of what was happening down
there.
"There
were copies made, a cab company even had
tapes of hip hop which they would play to
passengers young adults who would rather
hear that than the radio."
And
'Planet Rock'?
Tom:
"Arthur Baker and I were still high
from the success of 'Jazzy Sensation' and
we thought 'Planet Rock' might sell maybe
double that. But it was phenomenal. The
real exciting thing about the record
business is when a record breaks like
that and it has nothing to do with
promotion or anything except the grooves.
It spread like wild fire. That sort of
thing happens in England all the time but
here maybe only twice a year and only in
black music.
"At
the time there was only one other person
working in the company with me and we
sold 600,000 12 inchers. Atlantic has
never sold more than 450,000 12 inchers.
"I
investigated who it was that was into it.
I was managing the Soul Sonic Force for a
time and one gig was at a skating rink in
upstate New York. It was mainly black
kids between 10 and 22 but then I saw
this nerdy looking white kid in a car,
thick glasses and listening to 'Planet
Rock' over and over. There were a lot of
white closet funkers that got into it. It
carried from that basic hip hop element
to older black and white new wave
audiences.
"That
record was the mother of electro-funk and
we owned the whole pie. There was an
audience for that music that no none knew
existed. I'd say 750,000 people at the
time were waiting for a black Kraftwerk
sound to emerge."
Bambaataa:
"After Sugarhill Gang's hit with
'Rapper's Delight' a whole load of rap
records flooded the market and people
weren't interested because all it was,
was people boasting about how good they
were, how many young ladies they could
get and what great lovers they were. But
when 'Planet Rock' came out and, at the
same time, Grandmaster Flash put out 'The
Message', it built the rap scene up
again. 'The Message' was going into it
was happening in the street and 'Planet
Rock' was taking it to the future.
"It
was talking about everywhere you know,
not just Earth but on other planets too
where people have problems because it's a
fool who believes the creator just made
Earth for people, so when the people
there have a their problems they go away
and get into their 'Planet Rock' and do
their thing.
(That
make sit all very clear, Bam!)
"With
those two records people started buying
rap records again. A lot of the new New
York records are electronic and not too
many people are talking about how many
young ladies they can grab in the
night."
Tom:
"Now there are groups around the
world emulating that sound. Although the
London mafia, DJs like Chris Hill and
Froggy won't play this music because they
think synths are dehumanising and that
soul music is all about negros sweating
and grunting and bleeding. They look at
them with a jungle vision, 'check your
spears at door and let's party'. That's
not what black music is ab out. It's just
as sophisticated as anything else."
"Bambaataa
is like the third level. James Brown the
first, then George Clinton and Bootsy and
that whole thing, now Bam and Grandmaster
Flash are next.
Bambaataa:
"There's people getting tired of
electronic stuff but me, I feel
electronics will always be here from now
on because that's where the Earth is
heading. The nuclear age, the electronic
age, getting into space, machines,
videos. So, right now, it's building up
to a war between electronics and people
who want to keep true instruments. A lot
of people say synthesisers and beat boxes
are taking the jobs of people that play
instruments and they say they want to
hear the real raw sound.
"A
lot are just mixed up, they don't know if
a thing is a real piano or a real
trombone or real drums, only a true
musician could really tell. But most
people don't even give a damn what it is
as long as they're feeling good and
enjoying the record."
THE
PROBLEM with bearing a monster such as
'Planet Rock' which effectively creates a
new 'sound' is to continue the innovation
and not slide into cliché.
Tom:
"I've started to do records that
aren't derivative. 'Planet Rock' was
derivative of Kraftwerk, 'Looking For The
Perfect Beat' was derivative of nothing
except 'Planet Rock'. We could easily
have done what the Gap Band did and keep
remaking the same record with the same
beats and the same rhythm. But we want to
progress and bring people with us.
"'Perfect
Beat' was eons ahead of 'Planet Rock' and
'Renegades Of Funk' is a different record
altogether, inspired by African chants
and things like that."
Bambaataa:
"A strange number that one. African
chants and stuff, it's doing real well in
the downtown rock pool. They like the
chants and the instrumental.
"With
'Perfect Beat' a lot of people just
thought we were talking about music but
we were talking about whatever your
perfect beat is: astrology, sex, visions,
religion and stuff and the other
side, "all the different
countries looking for their perfect
beat," but they don't listen
and at the end you hear the bomb going
off. They haven't got their perfect beat,
they're just hot heads and the world
blows up."
And how
has being in the eyes and ears of the
world affected the scene in the Bronx?
Bambaataa:
In the Bronx right now it's not as strong
commercially as it is outside. It's like
low-down. You have two forms of rap. You
have the roots rap and the commercial
rap.
"The
roots rapping is when all of us just get
together and have our party and everybody
comes in regular clothes. People just
dance and party with the DJ spinning.
Whatever group is playing just get up
there and control the crowd.
"Commercial
rapping is more like what you see in Wild
Style. But now a lot of the places have
closed down and a lot of people have got
more into the commercial rapping. They've
moved on and travelled other places.
Commercial rapping is with the records,
the groups that now go to all parts of
the world and wear costumes and put on
shows. All that stuff to please the
audience.
"But
there are times when all the groups get
back together. Like with the Zulu Nation
anniversary. That brings back everybody
who wants to participate and do it for
the community."
The
post-'Renegades' Bam plans?
Tom:
"We're getting ready to do a record
with Trouble Funk and Soul Sonic together
which will be more of a Washington sound.
And we're thinking about approaching
James Brown. We want to do a Bambaataa
record with James Brown as guest
shouter."
Bambaataa:
I would really like to go to England and
live there for maybe two or three months.
I really enjoyed it before, they're
really into the trendy things there, one
week this thing, next week something else
is happening.
"I'm
looking to make some records with some of
the groups and producers there. I
wouldn't mind working with Trevor Horn,
Thomas Dolby, even Gary Numan. Some of
the people from Germany too, like I'm
dying to do something with Kraftwerk.
Plus a lot of people in Africa too."
CURRENTLY
CAUSING most excitement in the Tommy Boy
camp are their new signings, Dr Rock And
The Force MD's.
The
first time I set foot in the Tommy Boy
office, the fivesome were celebrating the
arrival of the first pressings of their
debut single, 'Let Me Love You'. Often
they're to be found busking as they cross
the river on the Staten Island ferry.
There are two short ones, a fat one, a
cool one and another one called Jesse who
earns a crust by doing Michael Jackson
impersonations in Times Square.
At Tommy
Boy they amused themselves by diving into
excerpts from their dance routine as they
awaited their vocal coach, Craig Derry.
Once in
the place, Craig has the ensemble
standing in a circle and steers them
through some basic throat liberating
exercises ("that's it, your whole
face should vibrate") and doles out
punishments of press ups for any member
who's vocal agility isn't sharp enough
from the start.
Tom:
"Those guys were going over as the
Force MC 'S as rappers but they weren't
too great. They did happen, however, to
be great singers. I heard them at the
Bronx River Centre at one of Bambaataa's
Zulu Nation anniversary parties. They had
that street sensitivity but could also
sing.
"They're
going to be part of a whole new style
from Tommy Boy. Not electroboogie
although there will be electric drums on
some of the stuff but not all of the
stuff. There will be real guitar and
bass, some synth but not much, mainly
vocals. It'll be very sparse
instrumentally.
"We
really want to push the vocal harmony
thing. The role model is Frankie Lymon
And The Teenagers. That's where it starts
but it goes past that.
"I
think there is another pie that people
haven't discovered yet which is the
missing link between hip hop and doo wop.
The same kids that were standing
around-on street corners in the 50s
singing doo wop are standing on the same
street right now rapping.
"It's
not immediately obvious like our other
stuff but you hear 'Let Me Love You' and
it'll stick in your head." (I have
and it does!) "And they write their
own songs too, which is a first for one
of our groups apart from Jonzun Crew.
"They've
got so much energy. We're just trying to
translate that into vinyl. That's what's
missing with a whole lot of records right
now real energy, not just
synthetic energy."
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