| ARTHUR
BAKER is a big man with a big reputation
and a big dog. The latter beast prowls
protectively around his master's studio
in midtown Manhattan helping to establish
a sense of homeliness and comfortable
creativity. The compact kitchen
contains a well stocked fridge and across
the corridor is the work-out room, a
place sufficiently equipped with the
tools of fitness to pass as a small
budget gym. Somehow one can't imagine
Arthur's substantial frame doing a great
deal in there but it's a healthier style
than the more common pool table and video
games.
Arthur
Baker's name was elevated to the ranks of
in-demand producers following the success
of the twin Bambaataa monsters 'Planet
Rock' and 'Looking For The Perfect Beat'
plus the phenomenal Rockers Revenge's
'Walking On Sunshine'.
Since
then his name's been stamped on a host of
projects. Most recently he's concluded
the two album soundtrack for the Harry
Belafonte film on the hip hop movement,
Beat Street. Arthur Baker grew up in
sleek. suburban Boston, listened to
English pop music and it wasn't until he
was holding down a record store job in
that town's black area that he became
meaningfully acquainted with black music.
"I
became aware of Gamble And Huff, the
whole Philadelphia sound and the work
Norman Whitfield was doing with The
Temptations. It wasn't just party music
anymore. It had a message. That's how I
got into black music while my friends
were becoming hippies."
While at
college Arthur worked nights as a club DJ
until his own tastes superseded employer
requirements:
"From
there I dropped out of college with a
little money saved. I took an engineering
course, my main objective was to get to
know the owner of the studio so hopefully
I would talk him into giving me free
studio time. That was about 77 or 78,
from then on it was basically borrowing
and saving money to go into the studio
and do one project at a time.
Minor
club success followed but the big jump
was moving to New York two-and-a-half
years ago when his wife graduated from
law school and landed a $45,000 a year
job.
"That
was really the only reason we moved
although I'd spent the summer of '79 in
New York. That was when 'Rapper's
Delight' came out. I went up to the
Bronx, this was when Chic had 'Good
Times' out and Cheryl Lynn had 'To Be
Real', they were the first two records
that the kids were really rapping over.
"Rap
had been going longer but rap as we
know it really started then. I
remember being told 'Someone's gonna make
a fortune out of this rap thing' and
thinking 'no way'. The first New York
recordings I did were at Intergalactic. I
went to college with one of the guys
there and got a really good deal. We did
'Jazzy Sensation' and 'Planet Rock' and a
month later 'Walking On Sunshine', those
first really good records all in a period
of two months. Then they all seemed to
hit at once."
Which
you didn't expect?
"Before
we did 'Planet Rock' we had a feeling it
was special. It was different. It
captured something that no one had
captured before but I never thought it
would sell what it did. I thought maybe
50-100,000 but 700,000! Walking On
Sunshine' I knew would be a big club
record. I'd never really thought of
England as a market for my records. I
didn't even think beyond New York when we
did that record.
"Since
then with most of the records I've made
I've thought how will they go over in
England'. 'Walking On Sunshine' really
changed my opinions on making a record. I
mean now I obviously think 'will they
like it over there?'. Half the times I'll
say 'fuck it' and not care but even
subconsciously I think about it.
"When I did 'IOU' with Freeez I knew
it was a hit because it was tailor made.
Same with 'Candy Girl', that was cut
before the success of Musical Youth which
primed the audience for it."
MAYBE
THE strangest pairing was Arthur's work
with New Order. The dance master with the
UK underground teasers (cough!). The
liaison resulted in 'Blue Monday' and
'Confusion'. Arthur looks back without
relish.
"They
wanted to work with me. I didn't really
know New Order although I knew Joy
Division and liked some of their stuff.
They sent me 'Blue Monday' and their
album way before it came out and asked if
I wanted to work on any of the songs. I
didn't like 'Blue Monday' at all. I said
it sounded like old Sylvester disco. I
was shocked when that record came out.
People would say I was involved in it and
I would deny it because I didn't like it.
I would say 'I wouldn't make shit like
that'.
"They
sat around in their hotel. Everything I'd
read about them said they were musical
geniuses, but they weren't any better
musicians than I am and I'm no musician
at all. I just play and sequencers and
that's all they were doing."
A case
of reputation outweighing compatability.
A symptom of The Producer myth. But
what's clear from all the above is that
Arthur Baker has a sound business brain
between those ears. Something not always
appreciated overseas:
"I've
just been doing a Cyndi Lauper re-mix.
These things are good, you go in one day
and do something, you don't have months
of headaches. But the press in England
will say 'just another pay day for Arthur
Baker'. That really cracks me up because
I work real hard and on the things they
say that about, the money isn't even that
good. I'd rather be a writer and earn
nothing but have less work to do.
"I've
always said it's easier for someone
outside to take your ideas and innovate
on them. There are so many people now
making records that take from the
foundation that I got together. They're
taking it further up. Like that Shannon
record.
It's
really hard for me to step back and see
what I can steal from myself to re-use.
In England I got a tot of good press when
those first records came out there. But
if you don't keep it up, and it's real
hard to keep up having innovative bit
records every week, then people start
putting you down.
"I
can't re-define music every week!"
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