The

Mick

Sinclair

Archive

Kiss

November

1985

NME

album review

 
 
ASYLUM

Kiss

KISS'S TALENT, perhaps their only one, is salesmanship. Like many Americans with more mouth than brains, the act of selling becomes a raison d'etre. A skill to be proud of and exhibited as brashly as possible. 'Asylum' continues to display Kiss's ability to flog hapless consumers a product they don't need and which has no intrinsic value whatsoever. This is marketing at its best.

And music at its worst. It begins with that reassuring (sic) burst of power chords across an overwrought barrage of drums. A succession of guitar solos comprise a frenzy of finger vibrato culminating in the customary high-pitched ping! And all is topped by lyrics to excite nascent axe murderers and sex attackers everywhere.

Kiss score again. Like the record, the profits will be gross.

 

mick sinclair

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